Hotel de Vigniamont by Encore Services
Year: 2004
Market: Travel & Tourism
Services: Graphic Design; Website creation; SEO;
Brief: Hotel de Vigniamont is a luxury bed and breakfast in the South of France. The owners required a clear concise website to provide hotel and area information, booking form and SEO and online marketing to target an international discerning clientele.
Results: Hotel de Vigniamont rose to #1 in Google organic results for ‘luxury bed and breakfast south of france‘ and ‘hotel pezenas‘ in 6-9 months. It still continues to rank in the top 3 for those terms as well as other related terms for ‘pezenas’, ‘south of france’ and ‘bed and breakfast’. The occupancy rate from web enquiries has been over 80%.
encore services * translation and language assistance in English, French and Spanish - consider us as your language assistant on your doorstep * technology and graphic design - give your business a corporate identity and global presence
[…] a luxury bed and breakfast in the South of France. The new French owners required a revamp of the existing website as well as a new marketing focus on the Francophone […]
The World Wide Web is an important marketing medium
and to gain success in this arena a marketer should have
well planned online marketing strategy. As with any online marketing activity, keep the
message short, sweet and direct and be sure to include the necessary
contact information needed to send in a referral. Both reach
and targeting are very important factors to be considered when drafting digital
marketing plans as they significantly affect the effectiveness of the plan.